(32)Who designed the "World load"
approach?
A) W J Talley
b) Mark Taylor
c) Robinson
d )Adam smith
e) None of these
Right answer- W J Talley
(33)What is the meaning of C2B in
E-Commerce?
A) Consumer to Business
B) Consumer to Business Man
c) Consumer to Bureau
D) Customer to Business
e) None of these
Right answer- Consumer to Business
(34)What is the meaning of Market Expansion
in Marketing?
a) Hiring more people in your company
b) Buying more products for your company
c) Buying companies
d) Buy more raw materials
e) None of these
Right answer- None of these
offering service to wider section of
existing market groups
(35)What is the meaning of Internet
Marketing?
a)Employees Marketing
b)Self Marketing
c) Product line marketing
d) All of these
e) None of these
Right answer- None of these
Internet marketing means driving traffic
toward your business via online advertisement
(36)Service Marketing is similar to
A) Transaction Marketing
B) Internal Marketing
C) Relational Marketing
d) Outdoor Marketing
Right answer- Relational Marketing
(37)During a life cycle of product, Number of
competitors is maximum in___________stage
A) Introductory
B) Growth
C) Maturity
D) None of these
E) Right answer- Maturity
(38)The main goal of successful marketing is
A) Increasing sale
b) Increasing the Profit
c) Increasing the output of sellers
e) None of these
Right answer- All of these
(39)Market Survey means_________
A) Market Research
B) Market Planning
c) Marketing Strategies
D) Market Monitoring
e) None of these
Right answer- Market Research
(40)Among the below given options, which one
is the 1st P of marketing mix?
A) Product
B) Price
c) Promotion
D) Publishment
e) None of these
Right answer- Product
to treat somebody too much care and attention
(41)Selective distribution is associated with
the distribution of___________
A) Convenience goods
B) Unsought goods
c) Shopping goods
D) Impulse goods
E) Specialty goods
Right answer- Specialty goods
42. Bank Marketing means -
(A) Selling of Banks
(B) Butting of banks
(C) Merger of banks
(D) Selling bank's products and services
(E) Selling various items in banks
ANS -(D)
43. Proper pricing is needed for -
(A) Extra charges of extra services
(B) Levy of VAT
(C) Good customer services
(D) Putting burden on the customer
(E) Service with extra facilities
ANS -(C)
44. A lead means -
(A) A bank’s marketing staff
(B) A religious leader
(C) Bank's chairman
(D) Target Customer
(E) Leash tied to a dog
ANS - (D)
45. A good salesman should be-
(A) Aggressive
(B) Pushy
(C) Fierce
(D) Polite, but firm
(E) Talkative
ANS - (D)
46. Relationship selling means -
(A) Preparing a list of relatives
(B) Cross selling
(C) Selling to relatives
(D) Selling to strangers
(E) Telemarketing
ANS - (B)
47. ATM are -
(A) Branches of banks
(B) Manned counters of banks
(C) Unmanned, cash dispensers
(D) All of these
(E) None of these
ANS -(C)
48. Home loans are granted to -
(A) Individuals
(B) Institutions
(C) Builders
(D) All of these
(E) None of these
ANS - (A)
49. Credit cards are used for -
(A) Cash withdrawals
(B) Purchase of air tickets
(C) Purchase of consumable items from retail
outlets
(D) All of these
(E) None of these
ANS - (D)
50. HNI means -
(A) Highly negative individual
(B) High growth individual
(C) High neutral individual
(D) Highly necessary individual
(E) All of these
ANS -(B)
(1)________________is a kind of
media scheduling which is best suitable for Desert Coolers:
- Study Pulse
- Erratic Pulse
- Seasonal
Pulse
- None of these
Right answer- Seasonal Pulse
(2)Which of the following option best describes the "Capital Goods"
- Consumed
Directly
- Durable Goods
- Used for
Further Production
- Both (1) and
(2)
Right answer- Used for Further Production
(3)A condition in marketing where Product exceeds the supply is termed as
- Remarketting
- Demarketting
- Synchonous
marketing
- None of these
Right answer- Synchonous marketing
(4)_______ quotas are related to selling costs within area on able limits:
- Expense
Quotas
- Sales Quotas
- Profit Quota
- Activity
Quota
Right answer- Expense Quotas
(5)Saving deposit Accounts targets most often:
- Businessman
- Parents
- Students
- Female Childs
Right answer- Students
(6)What is the real meaning of Market Information:
- Knowledge
about industries
- Knowledge of
customer's tastes and needs
- Knowledge of
peers
- All of these
Right answer- Knowledge of customer's tastes and needs
(7)What is the meaning of "Bancassurance" in marketing:
- Banks selling
insurance products
- Banks giving
loans
- Assurance to
repay loans
- Promise of
bank to pay interest
Right answer- Banks selling insurance products
(8)The target group for an agricultural loan are
- Farmers
- Labourers of
Farms
- Any person
who is involved in agriculture or related activity
- Farmer's
society
Right answer- Any person who is involved in agriculture or related activity
(9)What is the meaning of "Benchmark" in marketing
- Benches for
customers to sit
- Benches for
the salesmen to sit
- Set Standards
- Product
displayed on bench
Right answer- Set Standards
(10)In a marketing, the kings are
- consumers
- suppliers
- producers
- marketing
personnels
Right answer- consumers
1 .A key
ingredient of the marketing management process is insightful, ________
marketing strategies and plans that can guide marketing activities.
a. creative b.
measurable c. macro d. micro e .niche
Answer: a
2. According to a
chapter story about H&M clothing stores, H&M is able to put products
out quickly and inexpensively by all of the following EXCEPT ________.
1). having few
middlemen and owning no factories
2). buying large volumes
3). having
extensive experience in the clothing industry
4).having a great
knowledge of which goods should be bought from which markets
5). having total
control of its distribution channel from the time the goods are produced until
the
time they are sold
Answer: 5
3. The task of any
business is to deliver ________ at a profit.
a.customer needs
b.products
c.customer value
d.products and
services
e.improved quality
Answer: c
4. In a hyper
competitive economy such as ours, a company can win only by fine-tuning the
value
delivery process
and choosing, providing, and ________ superior value.
a.communicating
b.selecting target
markets with
c.composing
d.developing
e.researching
Answer: a
5. The traditional
view of marketing is that the firm makes something and then ________ it.
a.markets b.sells c.distributes d. prices e. services
Answer: b
6. Today, the
“mass-market” is actually splintering into numerous ________, each with its own
wants, perceptions, preferences, and buying criteria.
e. demographic
units
Answer: a
7. The first phase
of the value creation and delivery sequence is ________ that represents the
“homework” marketing must do before any product exists.
a. choosing the
value b. market research c. target
marketing
d. service consideration e. projective
thinking
Answer: a
8. The last step
in the value creation and delivery sequence is ________ the value where the
sales force, sales promotion, advertising, and other communication tools
announce and promote the product.
a. developing b distributing c communicating d reversing
e. researching
Answer: c
9. The Japanese
have refined the value delivery process to include a component that emphasizes
________.
a. zero servicing b. zero customer
feedback time c zero promotion
d. zero dependency on intermediaries e. zero marketing costs
Answer: b
10. The ________
is a tool for identifying ways to create more customer value.
a. value chain
b. customer survey c brand loyalty index
d. promotion channel e supplier database
Answer: a
11. The ________
identifies nine strategically relevant activities that create value and cost in
a specific business.
Answer: b
12. The ________
in the value chain cover the sequence of bringing materials into the business
(inbound logistics), converting them into final products (operations), and
shipping out final products
(Outbound
logistics), marketing them (marketing and sales), and servicing them (service).
a operations
process b manufacturing process c. primary activities
d. secondary
activities e tertiary activities
Answer: c
13. Procurement,
technology development, human resource management, and firm infrastructure
are handled in
certain specialized departments and are called ________.
a.
materials handling
b.
support activities
c.
inventory activities
d.
primary activities
e.
benchmark
activities
Answer: b
14. The firm
should estimate its competitors’ costs and performances as ________ against
which to
compare its own
costs and performance.
a.
competition
b.
standards
c.
challenges
d.
benchmarks
e.
moveable standards
Answer: d
15. The firm’s
success depends not only on how well each department performs its work, but
also
on how well the
various departmental activities are coordinated to conduct ________.
a.
core strategies
b.
satellite
businesses
c.
core values
d.
core business
processes
e.
core technologies
Answer: d
16. With respect
to core business processes, all the activities involved in gathering market
intelligence,
disseminating it within the organization, and acting on the information is
referred to as
the ________.
a.
market sensing
process
b.
market research
process
c.
target marketing
process
d.
market pulse
process
e.
deployment process
17. With respect
to the core business processes, all the activities involved in researching,
developing, and
launching new high-quality offerings quickly and within budget are referred to
as
the ________.
a.
new product
process
b.
new offering
realization process
c.
product
development process
d.
product launch
process
e.
return on
investment process
Answer: b
18. With respect
to the core business processes, the ________ is considered to be all the
activities
involved in
defining target markets and prospecting for new customers.
a.
customer
acquisition process
b.
customer
relationship management process
c.
fulfillment
management process
d.
customer
prospecting process
e.
customer equity
process
Answer: a
19. A good way to
describe the ________ would be discuss all the activities involved in building
deeper
understanding, relationships, and offerings to individual customers.
a.
customer
acquisition process
b.
customer
relationship management process
c.
customer
prospecting process
d.
customer
fulfillment management process
e.
customer equity
process
Answer: b
20. Another way to
describe a value delivery network (partnering with specific suppliers and
distributors) is
to call it a ________.
a.
teamwork group
b.
cabal
c.
domestic power
center
d.
link to
relationships
e.
supply chain
Answer: e
21. The key to
utilizing organizational core competencies is to ________ that make up the
essence
of the business.
a.
make the
competencies pay for themselves
b.
own all
intermediaries who come in contact with your goods and services
c.
own and nurture
the resources and competencies
d.
emphasize global
promotions
e.
segment workforces
Answer: c
22. We can say
that a ________ has three characteristics: (1) It is a source of competitive
advantage
in that it makes a
significant contribution to perceived customer benefits, (2) it has
applications in a
wide variety of
markets, and (3) it is difficult for competitors to imitate.
a.
core competency
b.
business strategy
c.
core technology
d.
strategic business
unit
e.
winning strategy
Answer: a
23. Core
competencies tend to refer to areas of special technical and production
expertise, where
________ tend to
describe excellence in broader business processes.
a.
process benchmarks
b.
distinctive
capabilities
c.
core business
values
d.
value statements
e.
mission statements
Answer: b
24. George Day
sees market-driven organizations as excelling in three distinctive
capabilities:
________, customer
linking, and channel bonding.
a.
target marketing
b.
market research
c.
fulfilling
customer needs
d.
market sensing
e.
customer service
relationships
Answer: d
25. Competitors
find it hard to imitate companies such as Southwest Airlines, Dell, or IKEA
because
they are unable to
copy their ________.
a.
product
innovations
b.
distribution
strategy
c.
pricing policies
d.
activity systems
e.
logistics system
Answer: d
26. One conception
of holistic marketing views it as “integrating the value exploration, ________,
and value delivery
activities with the purpose of building long-term, mutually satisfying
relationship
and co-prosperity
among key stakeholders.”
a.
value creation
b.
value proposition
c.
value management
d.
value research
e.
value chain
Answer: a
27. Holistic
marketers achieve profitable growth by expanding customer share, ________, and
capturing customer
lifetime value.
undermining
competitive competencies
b.
building customer
loyalty
c.
milking the market
for product desires
d.
renewing a customer
base
e.
inspecting all
market share data
Answer: b
28. The holistic
marketing framework is designed to address three key management questions.
Which of the
following is one of those questions?
a.
Value claims—how
does the company deal with value erosion?
b.
Value
proposition—how can value propositions be made profitable?
c.
Value chain—are
there weak links in the company’s value chain
d.
Value network—how
can a company effectively network?
e.
Value
exploration—how can a company identify new value opportunities?
Answer: e
29. The customer’s
________ reflects existing and latent needs and includes dimensions such as the
need for
participation, stability, freedom, and change.
a.
competence space
b.
resource space
c.
emotional space
d.
relationship space
e.
cognitive space
Answer: e
30. The companies
________ can be described in terms of breadth—broad versus focused scope of
business; and
depth—physical
versus knowledge-based capabilities.
a.
business mission
b.
core strategy
c.
cognitive space
d.
competency space
e.
resource space
Answer: d
31. The
collaborator’s ________ involves horizontal partnerships, where companies
choose partners
based on their
ability to exploit related market opportunities, and vertical partnership,
where
companies choose
partners based on their ability to serve their value creation.
a.
resource space
b.
competency space
c.
cognitive space
d.
rational space
e.
service space
Answer: a
32. Business
realignment may be necessary to maximize core competencies. Which of the
following
would be one of
the steps in this realignment process?
a.
Reviewing all
macro relationships.
b.
Reviewing global
outreach projections.
Redefining the
business concept (the “big idea”).
d.
Reviewing
successes from e-commerce (if any).
e.
Revamping the
ethics statement.
Answer: c
33. ________
allows the company to discover who its customers are, how they behave, and what
they need or want.
It also enables the company to respond appropriately, coherently, and quickly
to
different customer
opportunities.
a.
Network management
b.
Strategic
management
c.
Marketing
management
d.
Customer
relationship management
e.
Total quality
management
Answer: d34. To
respond effectively and provide value delivery, the company requires ________
to
integrate major
business processes (e.g., order processing, general ledger, payroll, and
production)
within a single
family of software modules.
a.
human resource
management
b.
internal auditing
management
c.
internal resource
management
d.
strategic
management
e.
marketing
management
Answer: c
35. With respect
to value delivery, ________ allows the company to handle complex relationships
with its trading
partners to source, process, and deliver products.
a.
a value matrix
b.
a global
distribution policy
c.
a business
development strategy
d.
business
partnership management
e.
total quality
management
Answer: d
36. Successful
marketing requires having capabilities such as understanding ________, creating
customer value,
delivering customer value, capturing customer value, and sustaining customer
value.
a.
customer loyalty
b.
customer per
c.
customer retention
d.
customer value
e.
customer benefits
Answer: d
37. According to a
McKinsey research study, which of the following is one of the main challenges
that marketing
must face in the twenty-first century?
a.
The threat of
ethics-based lawsuits.
b.
Doing more with
less.
c.
Hostile takeover
attempts.
Increasing control
by big government.
e.
Being independent
of the distribution process.
Answer: b
38. Strategic
planning in the twenty-first century calls for action in three key areas. Which
of these
key areas deals
specifically with devising a long-term game plan for achieving long-run
objectives?
a.
Creating a viable
business opportunity.
b.
Producing a
strategic fit.
c.
Developing an
investment portfolio.
d.
Expanding core
competencies.
e.
Establishing a
strategy.
Answer: e
39. Most large
companies consist of four organizational levels: the ________, the division
level, the
business unit
level, and the product level.
a.
board of director
level
b.
major stakeholder
level
c.
management team
level
d.
corporate level
e.
strategic level
Answer: d
40. The ________
is the central instrument for directing and coordinating the marketing effort.
a.
strategic plan
b.
marketing plan
c.
tactical plan
d.
customer value
statement
e.
corporate mission
Answer: b
41. The ________
lays out the target markets and the value proposition that will be offered,
based
on an analysis of
the best market opportunities.
a.
organizational
plan
b.
strategic
marketing plan
c.
corporate tactical
plan
d.
corporate mission
e.
customer value
statement
Answer: b
42. In which of
the following plans would we most likely find directions for implementing and
addressing daily
challenges and opportunities in product features, pro motion, merchandising,
pricing, sales
channels, and service areas.
a.
The tactical
marketing plan.
b.
The target
marketing plan.
c.
The deployment
plan.
d.
The product launch
plan.
e.
The product
development plan.
Answer: a
which of the
following types of plans would most likely contain information that might be
useful to
you in your quest?
a.
The marketing
plan.
b.
The organizational
plan.
c.
The strategic
marketing plan.
d.
The tactical
marketing plan.
e.
The marketing mix
plan.
Answer: c
44. The ________
process consists of corporate, division, business, and product planning.
a.
implementing
b.
controlling
c.
innovation
d.
planning
e.
competitive
Answer: d
45. All corporate
headquarters undertake four planning activities, the first of which is
________.
a.
defining the
corporate mission
b.
establishing
strategic business units and assigning resources (SBUs)
c.
assigning
resources to each SBU
d.
assessing growth
opportunities
e.
understanding
target markets
Answer: a
46. A clear,
thoughtful mission statement provides employees with a shared sense of purpose,
direction, and
________.
a.
profitability
b.
target market
feasibility
c.
opportunity
d.
continuous
improvement
e.
quality products
Answer: c
47. Mission
statements are at their best when they reflect a ________.
a.
market
b.
strength
c.
competency
d.
vision
e.
value
Answer: d
48. Which of the
following terms matches to the phrase “it is a single business or collection of
related businesses
that can be planned separately from the rest of the company”?
a.
Strategic business
unit.
b.
Diverse business
unit.
c.
Growth business
unit.
Niche market unit.
e.
Specialized
business unit.
Answer: a
49.
Market-penetration, product-development, and market-development strategies
would all be
examples of
________ strategies.
a.
concentric
b.
conglomerate
c.
horizontal
d.
intensive growth
e.
integrative growth
Answer: d
50. A(n) ________
is when a company might seek new businesses that have no relationship to its
current
technology, products, or markets.
a.
concentric
strategy
b.
conglomerate
strategy
c.
horizontal
strategy
d.
intensive growth
strategy
e.
integrative
strategy
Answer: b
51. Which of the
following terms most closely matches to “the shared experiences, stories,
beliefs,
and norms that
characterize an organization”?
a.
Organizational
dynamics.
b.
A business
mission.
c.
An ethical/value
statement.
d.
Customer
relationships.
e.
Corporate culture
.
Answer: e
52. The first step
in the business unit strategic-planning process deals with which of the
following?
a.
Goal formulation.
b.
Business mission
.
c.
Strategy
formulation.
d.
Program
formulation.
e.
SWOT analysis.
Answer: b
53. When a
business gets to know market segments intimately and pursues either cost
leadership or
differentiation
within the target segment it is referred to as a ________.
a.
defined strategy
b.
focused strategy
c.
value-added
strategy
d.
competitive advantage
strategy
e.
customer-focused
strategy
Answer: b
54. If a firm
pursues a ________ strategy, it must be good at engineering, purchasing,
a.
differentiation
b.
overall cost
leadership
c.
focus
d.
domestic customer
relationship
e.
market share
Answer: b
55. To keep their
strategic alliances thriving, corporations have begun to develop organizational
structures to
support them and have come to view the ability to form and manage partnerships
as
core skills. This
is called ________.
a.
value managed
partnership
b.
synergistic
partnership
c.
centralized
partnership
d.
partner
relationship management
e.
win-win
relationship management
Answer: d
56. Traditionally,
most businesses focused on stockholders. Today, the focus is on what are called
________.
a.
stakeholders
b.
partners
c.
regulators
d.
consumer triads
e.
supply-chain
relationships
Answer: a
57. A ________ is
a written document that summarizes what the marketer has learned about the
marketplace and
indicates how the firm plans to reach its marketing objectives.
a.
strategic plan
b.
marketing plan
c.
sales plan
d.
target market plan
e.
competitive
analysis plan
Answer: b
58. Which of the
following permits senior management to grasp the marketing plan’s major thrust?
a.
The situation
analysis.
b.
The marketing
strategy.
c.
The executive
summary and table of contents
.
d.
Financial
projections.
e.
Implementation and
controls.
Answer: c
59. Most marketing
plans cover ________.
a.
one year
b.
two years
c.
three years
four years
e.
five years
Answer: a
60. The most
frequently cited shortcomings of current marketing plans, according to
marketing
executives, are
lack of realism, insufficient competitive analysis, and a ________ focus.
a.
long-term
b.
profit
c.
short-run
d.
product
e.
price
Answer: c
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